Adapting your Irish business in light of the Covid-19 pandemic.

Irish people are some of the best throughout the world.  We all belong to the Irish community and we want our country to well on a national and global scale.  We like to see our people, businesses and products perform well on the international stage and take pride in pointing it out to our neighbors in the UK, US, and beyond.  The sense of belonging to the community we all feel is ingrained within each and every one of us.  

Traditionally we will go for our messages on a Friday or Saturday, pop into shops and businesses in our community because we know the owners and the staff, support bag packers raising funds for their GAA club and stop into our friends to tell them about our day and where we have been on the way home.  At the start of 2020, we heard rumblings that there may be something coming that would change our usual routines, but we didn’t think too much of it until it was serious enough to cancel St Patrick’s Day.  

What seemed like all of a sudden, our usual routines were no more.  We couldn’t pop into local businesses, we couldn’t stop in at friends’ houses, we couldn’t support the local kids’ sports team.  Our whole world changed.  For businesses this created even more of a headache, how could they continue to exist if people couldn’t support them physically?  The time was now to move over to conducting business, where possible, online.  

Thanks to advancements such as the National Broadband Plan launched by the Irish government, more people than ever are able to access speedy broadband.  Even in some of the remotest communities, where up until recently they had broadband speeds not too dissimilar to dial-up connection, fast and reliable broadband has been rolled out.  What seemed like overnight, Irish business owners now had the urgent need to move online to tap into the wider client community who were forced to live their lives online.  They needed support and guidance to move to a new way of working to compete with businesses from the UK and Europe who have been marketing online for some time.  

Navigating the digital world is where offerings such as ours at Big Wolf Marketing are vital.  Our aim is to help you grow your business’s sales pipeline through Digital Marketing & Telesales to give it the best chance of survival through this pandemic.  We know that Irish businesses can and will survive this.  While business is changing due to this crisis, we have experienced worse than this as the Irish community.  We want to support your business with its marketing strategy to ensure it thrives in the ‘new normal’.  We offer telemarketing, lead generation, appointment setting, and digital lead generation to a wide range of businesses throughout Ireland, so get in touch to find out how we can help you navigate this way of conducting business.  With cost-effective solutions, we can help you whether you are a startup or a large corporate name.

Fáilte roimh an Eireann nua.

Written by Ciara Anderson (ciara@bigwolfmarketing.ie)