What is Digital Marketing?

This week I wanted to provide some insight into one of the ways in which Big Wolf Marketing is helping Irish businesses grow – Digital Marketing.

So, what is digital marketing?  First of all, digital marketing is marketing and should be built into your overall marketing strategy.  It has been defined by Chaffey and Ellis-Chadwick as “Achieving marketing objectives through applying digital technologies”.  Digital marketing can encompass a wide range of digital tools that a business uses to identify, anticipate, and satisfy customer needs profitably.  Some of the tools are:

  • Social Media
  • Email Marketing
  • Search Engine Optimisation
  • Online Advertising (Pay per click, or PPC, is the most well known)
  • Mobile Marketing

Does this all sound a bit overwhelming?  How can you achieve this without it taking up lots of your time?  How can you use these tools to help grow your business and develop qualitative lead generation? 

Big Wolf Digital Marketing has experts who specialise in getting the best out of these digital marketing tools.  You may need a short term strategy with the launch of a new product or a longer-term strategy for specific goals such as product sales or lead generation.  We will talk you through the options you have, what we have seen work well for a business like yours in the past, or what we think would result in the optimum level of return for your money.

Irish businesses like yours are benefiting from having a consistent digital marketing approach.  We all remember how hard the last recession hit Irish business and shrank the economy.  Post Covid-19 we need to invest in branding our businesses appropriately to ensure optimum recovery.  Even national organisations have recognised the need for the right digital approach.  Fáilte Ireland recently launched a new website which is aimed at domestic tourists and is mobile friendly.  They chose to brand based on their own market research, which told that them that the ‘staycation’ would be a staple of Ireland for the rest of 2020, and let’s face it – it did!

One of the biggest means of marketing in Ireland has always been word of mouth.  In times like these, our movements are restricted and therefore word of mouth isn’t as easy as it was in person.  As such, Irish businesses are making sure that they are digitally ready to market via word of mouth online using approaches such as social media or online advertising.  It is imperative that your business is not left behind.

There are tools available to help you with this and Big Wolf Marketing will help you get to grips with what this sector of marketing entails and how you can use it to your businesses’ benefit.  You can get in touch with us via our website or by phone. 

If you have any questions about this, please feel free to get in touch.  We know that a lot of this digital marketing world is new to some businesses and we are happy to answer any questions you may have.

In the next edition, I will look at more marketing tools that you can use.