What is Digital Marketing?

Digital Marketing

This week I wanted to provide some insight into one of the ways in which Big Wolf Marketing is helping Irish businesses grow – Digital Marketing.

So, what is digital marketing?  First of all, digital marketing is marketing and should be built into your overall marketing strategy.  It has been defined by Chaffey and Ellis-Chadwick as “Achieving marketing objectives through applying digital technologies”.  Digital marketing can encompass a wide range of digital tools that a business uses to identify, anticipate, and satisfy customer needs profitably.  Some of the tools are:

  • Social Media
  • Email Marketing
  • Search Engine Optimisation
  • Online Advertising (Pay per click, or PPC, is the most well known)
  • Mobile Marketing

Does this all sound a bit overwhelming?  How can you achieve this without it taking up lots of your time?  How can you use these tools to help grow your business and develop qualitative lead generation? 

Big Wolf Digital Marketing has experts who specialise in getting the best out of these digital marketing tools.  You may need a short term strategy with the launch of a new product or a longer-term strategy for specific goals such as product sales or lead generation.  We will talk you through the options you have, what we have seen work well for a business like yours in the past, or what we think would result in the optimum level of return for your money.

Irish businesses like yours are benefiting from having a consistent digital marketing approach.  We all remember how hard the last recession hit Irish business and shrank the economy.  Post Covid-19 we need to invest in branding our businesses appropriately to ensure optimum recovery.  Even national organisations have recognised the need for the right digital approach.  Fáilte Ireland recently launched a new website which is aimed at domestic tourists and is mobile friendly.  They chose to brand based on their own market research, which told that them that the ‘staycation’ would be a staple of Ireland for the rest of 2020, and let’s face it – it did!

One of the biggest means of marketing in Ireland has always been word of mouth.  In times like these, our movements are restricted and therefore word of mouth isn’t as easy as it was in person.  As such, Irish businesses are making sure that they are digitally ready to market via word of mouth online using approaches such as social media or online advertising.  It is imperative that your business is not left behind.

There are tools available to help you with this and Big Wolf Marketing will help you get to grips with what this sector of marketing entails and how you can use it to your businesses’ benefit.  You can get in touch with us via our website or by phone. 

If you have any questions about this, please feel free to get in touch.  We know that a lot of this digital marketing world is new to some businesses and we are happy to answer any questions you may have.

In the next edition, I will look at more marketing tools that you can use.

May The road rise to meet you.

Irish people have built successful businesses throughout the world.  Love them or hate them, names like JP McManus, Denis O’Brien and even Michael O’Leary are well known.  Why are they successful?  Today I wanted to talk about some of the inherently Irish attributes which we use to sell across the globe.

Let’s face it, probably one of our most sellable assets is the average Irish person’s ability to achieve anything, just for the craic.  We are a nation of people with incredible personalities and that is one of the reasons we are successful.  We socialize with people because of who they are, and this is no different in business.  We work with people, clients, suppliers, investors or even bank managers who we get on with or who are already part of our social circle.  We need to remember this and use it to our advantage when we are looking to achieve our business dreams.

Putting our best foot forward in a social sense allows us to build and develop relationships.  Building trust and developing a rapport with our clients is the key to our success.  People do not deal with businesses in Ireland – they deal with people.  We know this because of who we work with.  We get in touch with Siobhán at our supplier, or we go see Pádraig to talk about loan at the bank and if anyone asked us for advice we recommend people by name.  You sell your business, and it is good to keep that in mind for all your interactions.

Our tendency to never shy away from work is another reason we are successful.  While we may play hard, we work even harder.  Throughout the centuries we have built our nation and even when Ireland couldn’t provide the work for us, we emigrated to places like America and the UK and helped build their nations too.  This attitude is ingrained in all of us, we see it to this day. 

Here at Big Wolf Marketing, we recognize how incredible Irish people are as a nation and how it is a fantastic country to do business.  We know that things have changed throughout the world especially in a digital sense, and our aim is to make sure our clients are ahead of the game.  It could be that you are too busy having the craic with your current clients to reach new ones, so need some help building that rapport with new opportunities.  It may be that you have an innovation you are looking to market but aren’t sure where to start.  Ever heard of SEO or PPC?  If the answer is no or not really, we can help with this to make sure that your business or product is being seen by the right people.

It’s a big open road out there, so let us help you on the road to success.  You can get in touch with us through our website, or by phone.  May the road rise to meet you.